Girls'Day – Future Prospects for Girls
Every year technical enterprises, enterprises with technical departments and technical training facilities, universities, and research centres are invited to organise an open day for girls – Girls'Day. Girls'Day – 'Future Prospects for Girls' initiated a large campaign in which a wide range of professions and activities is presented to girls of 10 years upwards. The vocational choices of girls are influenced in a very positive way. For companies, Girls'Day has evolved as an important instrument of their recruitment policy.
Girls'Day encourages the surroundings of the young women – i.e. families, school, media and employers – to participate in the campaign and change their common attitudes towards vocational orientation. Information material, an all-embracing interactive website and an individual advisory service provide support for all target groups. The campaign includes a scientific evaluation.
Due to the nationwide focus and the uniform date, Girls'Day concentrates regional limited individual initiatives and achieves a unique broad effect. It is considered the largest career orientation project for female students. Girls'Day – 'Future Prospects for Girls' is funded by the Federal Ministry for Education and Research, the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth.
- Companies and organizations are participating with around 10,000 events annually for about 1.9 million girls yet.
- A network of more than 340 Girls'Day working groups – regional alliances of assets from chambers, employer associations, trade unions, equality bodies, employment agencies and many other facilities – is committed to the girls' future.
Girls'Day is effective
In recent years there has been a significant increase in female professionals in technical fields. Now the growth in employment of women is stronger than that of men in almost all scientific and technical professions.
More than 96 percent of the girls assess Girls'Day as 'good' or 'very good'. 70 percent got to know professions on Girls'Day in which they are interested. 38 percent of the girls can imagine working in the field they got to know on Girls'Day.
On Girls'Day 38 percent of the participating organisations get enquiries for internships and apprenticeships. For more than one in five companies these lead to an employment of female candidates.
The evaluation shows an opening for gender-specific aspects of vocational orientation and an increased awareness of gender mainstreaming in companies and schools which have taken part several times. Girls'Day has a positive influence on the image of technology related professions and yields realistic estimations on behalf of employment outlook, job contents, and basic conditions Scientific publication of evaluation results and further publications in form of scientific papers.
Each year an average of 3,500 detailed reports in print, 6,350 online media products, more than 250 television and 200 radio articles about the Girls'Day are counted. A media equivalent value of EUR 11,7 million was achieved in print.
- Page impressions: Up to 1,7 million every month.
- Target groups: Girls from fifth grade and up, teachers, employers and employees, parents, organizations, and media.
- Service: annual appeal across the nation to participate in Girls’Day; map of Girls’Day events; nationwide database; vocational orientation, information for and about organizers and regional working groups, newsletter.
- For Girls: Girls'Day-Radar, career information, Girls'Day videos. Girls'Day on Facebook: more than 4,500 fans.
Meanwhile, Girls'Day or similar actions take place in more than twenty different countries. Apart from Germany in the following European countries: Belgium, Estonia, France, Italy, Kosovo, Luxembourg, Liechtenstein, the Netherlands, Norway, Austria, Poland, Switzerland, Slovenia, Spain, the Czech Republic and Hungary. Cross-border activities are conducted together with Austria, Luxembourg, Belgium, Poland, the Czech Republic and Switzerland. In Asia Girls'Day takes place in Kyrgyzstan, Japan and South Korea. Since 2014 there is also a Girls'Day held in Ethiopia, Africa. And since 2016 there is also a Girls'Day in Egypt and Lebanon. To direct the girls attention to IT professions worldwide the "Girls in ICT Day" was established.
Support and cooperation
The project is funded by the German Federal Ministry for Family Affairs, Senior Citizens, Women and Youth, the German Federal Ministry of Education and Research, and supported by the Confederation of German Employers' Associations (BDA), the German Trade Union Federation (DGB), the Federal employment Agency (BA), the German Industry and Commerce (Chambers), the Federation of German Industries (BDI), the German Confederation of Skilled Crafts (ZDH), the Federal Parent Council (BER) and the Initiative D21. The Standing Conference of Ministers of Education and Cultural Affairs (KMK) and the Conference of Ministers of Gender Equality (GFMK) are represented as a permanent guest in the steering group.